Ainsley Lawrence

Just with one visit to a search engine, potential workers can look up a company’s brand and learn everything about it based on their website, social media, and reviews on job posting sites. As a result, more information is democratized — meaning more people can easily research a company, its history, and its values. From growing up in this environment, members of Gen Z are far more likely to turn down a job from a brand they don’t align with.

Having access to vast amounts of user data can help you make better-informed operational decisions that directly impact your success. However, this data is also valuable to cybercriminals. Hackers are increasingly targeting small businesses. A data breach that compromises your clients’ data can cause your business to suffer reputational damage, costly disruptions, and more.

The design and use of your content can have a psychological impact that helps to influence behavior. While it’s important not to take a manipulative approach to this, having this knowledge empowers you to make decisions about marketing strategies that boost emotional engagement. Taking a little extra time to incorporate psychological principles into your marketing may well help develop connections that convert.

Many businesses have let employees work remotely during the coronavirus (COVID-19) pandemic — and they show no signs of turning back. Regardless of when the pandemic ends, your small business can reap the benefits of remote work. To do so, however, you need to plan accordingly. And one of the best places to start: partnering with a managed service provider (MSP).

For many years, the construction and trade industry has been primarily male-dominated. The stats published by the Institute for Women’s Policy Research show that women make up only 4% of the workers in the construction industry. There is clearly still work to do, and it’s essential that women know their rights so they can exercise them, have an equal seat at the table, and avoid discrimination.

For companies, resilience and the ability to safeguard their business is a must. With the current digital landscape, the need for smarter business solutions is crucial. Security threats are increasing, safety standards in certain industries are becoming more stringent, and customer expectations are changing and becoming more selective.

Today, short-form videos have emerged as one of the most powerful ways to market your business on social media, and other channels. Let’s look at how short-form marketing videos on social media platforms can be a significant part of your campaigns, and overall marketing success.

In this article, we will discuss the benefits of using short-form marketing videos, how to create effective short-form marketing videos, as well as how short-form marketing videos can improve your SEO.

Smart protection is essential in protecting players from concussions and CTE. Today, trainers can leverage a host of high-tech helmets, smart mouthguards, and concussion protocols to keep players safe. Even simple innovations, like improved reporting, lay the foundation for future changes that can minimize the risk of head injuries occurring.

Cultivating a Flexible Web Development Mindset Fostering a flexible mindset and accompanying behaviors is beneficial in any career. But especially in industries that are forever changing.

Whether you’re married, you’ve been with your partner for a while, or you’re just reaching a “certain age,” you might have already had to deal with TTC (trying to conceive) talk. Some women might deal with it repeatedly from family members who are eager to be grandparents, aunts, or uncles.

The development of the cloud has opened thousands of doors to increasing the speed and efficiency of data management and connectivity. Though some of us struggle to understand the concept and many of us can’t even begin to fathom how it all works, most of us grasp the critical importance of the cloud in how businesses are run today.

There’s a lot that’s attractive about the idea of starting your own small business. You get the chance to be your own boss and you can bring something new to the marketplace that is informed by your unique perspective. However, that’s not to say that actually getting your enterprise off the ground is necessarily a simple matter.

The holidays should be a time to feel comfort, peace, and safety. No matter what your holiday season looks like this year, keeping your apartment secure and fully “decked” can bring those feelings out and allow you to embrace the season.

In June 1981, a new virus was discovered that disproportionately affected gay men in Los Angeles. It quickly became an epidemic, spreading around the world. What followed was decades of fear, stigma, and ignorance regarding the human immunodeficiency virus (HIV), which can develop into the deadly acquired immunodeficiency syndrome (AIDS). The AIDS epidemic has led to 35 million deaths worldwide, and twice that many have acquired the virus since the 1980s, according to the World Health Organiz...

While there is an abundance of tools available to help teachers communicate with students online, one casualty of the shift from classrooms to computers has been the loss of visual feedback. If instructors do not make the effort to provide a visual element, online learners are often left without this critical piece to the learning process. Fortunately, there are several different ways that educators can provide quality visuals throughout the e-learning experience.